With hard work and dedication, Tom passed his Level 4 Sales Executive Apprenticeship, working tirelessly across all areas of the sales team in the South, including co-leading a digital marketing project, learning on the job across multiple BDM secondments, and being a mentor to others on their apprenticeship journeys. One of the biggest challenges Tom had as a young apprentice was around some customers making judgements about how helpful he could be, which he overcame by using his knowledge of the drinking habits of the younger generation to drive sales growth behind the bar. Tom says his biggest takeaway from the apprenticeship has been the confidence he has gained, not only at work, but also in his personal life, and the judges couldn’t believe that he was once a shy person!
