- 77% of Brits say they are moderating their alcohol intake
- Over 55yrs olds are LESS likely to be moderating & MORE likely to drink at least once a week
- ‘To Save Money’ is the no.1 reason Brits moderate, followed by ‘improving my health’ & ‘improving my mental health’
- 34% moderate by reducing the no. of days in the week they drink alcohol
- 1-in-3 visits to pubs/bars/restaurants DON’T include alcohol
