- The Number 1 top thing guests look for when ordering food is something that will ‘give them pleasure’. The second is ‘something I know and trust’.
- 23% of guests would be encouraged to choose a meal if it was flagged as a ‘healthier option’
- 55% of guests will look at a food menu BEFORE arriving at the venue (72% for Gen Z)
- 1-in-3 guests like staff to recommend food and/or drink when they order
- 8% of guests have been unable to read a menu because the writing was too small.
