Competitive socialising is the new trend within the pub and wider hospitality industry. It’s bring together a variety of traditions games, whether that be darts, pool or shuffleboard, and adds a modern, fun twist. The mixture of competition, leisure, socialising and drinks makes for an amazing and unique experience for customers. So it’s no surprise why competitive socialising is gaining so much popularity.
Here, with partners KAM Insights, we provide you with 5 key facts on all things competitive socialising in the hospitality industry:
39% of the UK adult population said they took part in some form of competitive socialising in 2023.
Competitive Socialising customers will visit Competitive Socialising venues 1.9 times per month on average, with 31% visiting once a fortnight or more.
62% of Competitive Socialising customers say word of mouth is the primary method of hearing about a venue, followed by social media at 42%
54% of Competitive Socialisers visit these venues as post of a ‘crawl’ or ‘circuit’ with other pubs, bars or restaurants.
Competitive Socialising customers say that having ‘games that last long/are consistently engaging’ is the 2nd most important factor to them, behind only ‘price’.
If you want to find more engaging insight into the pub sector, visit our trends page today!
