Completing a Level 4 Wines and Spirits Sales Diploma, starting as part of the first apprenticeship cohort at Molson Coors in 2022, Joe as a self-titled Covid Kid, has gone from feeling lost as a teenager, to a confident and accomplished sales professional. Completing other specialist WSET courses alongside the apprenticeship and a full-time role as a Brand Development Manager on secondment, Joe’s journey to his ideal job as a Wine & Spirits Development Manager was full of overcoming his imposter syndrome, learning from colleagues, trainers and customers, and using his infectious personality and dedication to excellence to prove he deserved it. Now as part of the Business Resource group for age, he speaks out about inclusion of all, and breaking down barriers, as well as being a key trainer and mentor for others. The judges were hugely impressed with Joe’s dedication and drive, having just bought his first house, by himself, just 3 years after becoming an apprentice!
