Picking a new venue to visit, either with friends or by yourself, starts a process of research. Whether it’s by word of mouth or you look at reviews online, we all have a method of choice. KAM Insights, our Trending Partner, has provided 5 key facts on how customers research which venue they’re going to visit, to help you know how to get your venue on their radar.
1 in 2 say value for money is currently the most important factor when considering a venue to choose for ‘drinks’. Atmosphere comes second.
The No. 1 consideration, by far, is the quality of food when picking a venue choice for something to eat, followed by value for money and choice of food.
27% will default to places they’ve been before (higher for 55yrs+), meaning we need to work hard to break routines.
Google ‘near me’ search is the 2nd most popular way to research venues, behind a general internet search.
40% will typically look at reviews from other customers before booking a new venue.
If you want to see more engaging insights into the pub sector, why not visit our trends page today!
